Thursday, October 28, 2010
Young & Rubicam Advise Tea Party To Split
EARL GREY and SWEET TEA PARTIES LIKELY
10.28.2010 by Winsip Custer CPW News Service
With Timothy Profitt trying to make crumpet crumbs of Rand Paul's Tea Party appearance something had to be done. Following an emergency meeting of Tea Party leaders including, Rupert Murdoch, Charles Koch and Glenn Beck with Young and Rubicam's Willie Horton Crisis Management Brigade, the Tea Party has decided that it will split into the EGTP or Earl Grey Tea Party and STP or the Sweet Tea Party. "People look upon gray as a depressing color and our studies from the Rand Corporation and the Tavistock Group show that it's best feature is that the new name will not have any residual racist backlash as we had with the very successful Willie Horton ads. It's a kinder, gentler manipulation that loses the long-term boomerang," said one unnamed Young and Rubicam executive. "With Mr. Proffit going with Rand Paul and the Earl Grey Tea Party the new Sweet Tea Party will jettison their negative images and keep right on going. But people will think of them as extra special. Regular? No. Sweet Tea, please. What could be simpler and more subliminally inviting and empowering. Albert Lasker would be proud! And the big oil boys love the STP name. Has a ringing sound to it," said Roger Riddleman of Riddleman and Rubixson Advertising Consultants who have followed the success of Young and Rubicam for almost three decades. "If they can't keep the Tea Party perking with this strategy then they could create a third Tea Party called Twinings Tea Party or TTP which could unite the other two parties in a new centrist-right coalition," said Riddleman. "Like a big tea tasters party."