Eye-Opening Perspectives for Heroic Hearts

Eye-Opening Perspectives for Heroic Hearts

Wednesday, February 2, 2011

Joe Camel Ads Go Up Around Cairo

U.S. Ad Agency Recruited To Quell the Tensions

by Winsip Custer

With tensions continuing to be high in Cairo, Mr. Mubarak  has enlisted the help of Young & Rubicam Advertising Agency to provide an ad campaign that will help calm the tensions.

"Egyptians, like their Turkish brethren and 2/3's of the population of North and South Carolina, Kentucky and Tennessee, relate tobacco with relaxing, released tensions and feelings of healthful satisfaction," said Benny Goldbluhm, the company's spokesman.  "We feel that this message will help bring peace and stability to not only Cairo, but to the whole region."

Unfortunately, while some complain that this use of nicotine is deviant, others believe that a devaluation of the Camel brand by Mr. Mubarak will erode previous efforts by the manufacturer to underscore it marvelous smokability, enjoyablility and healthful benefits as summarized in this marvelous television advertisement from the 1950's....


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