|From The National Paint, Lacquer and Varnish|
Association's Ad-Film, The House
In The Middle
based on the U.S. Government
bomb tests at French Flats, Nevada
"Get his take on my husband's testimony," said Mr. James' wife, Millicent, who continued... "I was attempting to stir a response from Congressman Darrell Issa to help investigate, but he had a possible problem with his company's factory fire back in 1982 and may not want to help shake free the documents that would lead to a lead/paint/bomb connection and to the National Fix-up, Clean-up, Paint-Up Bureau of the The National Paint Lacquer and Varnish Association's lucrative, but scarier-than-hell, ad campaign that used the movie The House In the Middle.
As one may expect from such an absurd premise, the National Clean Up-Paint Up-Fix Up Bureau was actually created by the National Paint, Varnish and Lacquer Association, an organization that had a vested interest in seeing Americans continue to build single-family homes and to paint those homes with frequency. As David Monteyne writes in his book, Fallout Shelter: Designing for Civil Defense in the Cold War, "clearly drawing on the sort of urban planning research that was used to justify slum clearance, the film demonstrates how, in contrast to vulnerability of neglected neighborhoods, the tidy streets, yards, and living rooms of the middle class were spaces safe from the ravages of atomic urban renewal." -Mark Byrne