The advertising firm that promoted the "sliders" on TV used a car, according to DeMerit, because they are heavy and cumbersome when parked, but cars are associated with the same industry that provided the materials in the "sliders".....petro-chemicals. The subconscious mind relates the two.....they are both movers! DeMerit believes that the same statement could be made by using a two ton block of granite stone now that it has claimed its place in the kitchen and bath make-over market in the wake of the housing bubble and increase in home remodeling. People are staying put and justify the previously prohibitive outlays. Granite was too high an expenditure except for the wealthiest of institution such as banks, insurance companies and government buildings which needed pricey symbols of permanence as part of their marketing message. The crumbling American family desires to send the same camouflaging message.
Latham's compromised leadership in the American-London banking industry was coupled with his push for a privatized, yet government-back mail service to the Orient that like the British East India Company, found fortunes in opium sales to poor, tradition bound, Chinese. It was Latham's total misread of the Chinese proclivity to acquiesce to the Western values, especially following the Western flood of Middle East opium into China, that led to the recent Senate and Congressional sensitivity training mandated by each body.