|Hassidic Jews entering Honeybaked store.|
Tuesday, April 26, 2011
Organic Honeybaked Hams Reaches Out to Muslims and Jews
Advertising Firm Says Changing Economy Requires Aggressive Ads
by Winsip Custer
"Organic Honeybaked. At Long Last!," is the simple message of the new print, radio and television ads produced by Honeybaked Hams' Madison Avenue public relations firm of Ghee, Monizee and Crimoney or GMC, Inc..
"The whole world is changing and it's high time that with the democratization of the globe that we elevate the lowly hog," said Ralph Yorkshire of GMC. There will be some resistance to this change in culture, but it's not like we're killing Hindu cattle and forcing them to eat their god," said Yorkshire whose 1997 ad campaign to open India for Whataburger was jerked when the ad "Sacred Cows Make Gourmet Burgers," led to the burning of the first Whataburger store in Madras.
Rabbi Hymen Stahl of Bethany, NY said "we have united with the Muslims on this issue and are seeking ways to remove this offensive ad from magazines, radio and television."